We named our Samo T Shirt after Jean-Michel Basquiat, a popular graffiti artist in the late 1970s/early 1980s.
Although the image on the shirt is not his art. The messy print style and the bold colors of the T are reminiscent of his work.
In his early years Jean-Michel and his friend Al Diaz tagged up lower Manhattan under the pseudonym "SAMO"
Leaving messages like: "Plush safe he think.. SAMO" and "SAMO as an escape clause."
And that's how we came to name our soft and fitted top:
The Samo T Shirt